Irish Party Election Broadcasts

The Irish Election is in full swing and alas the Party Election Broadcasts are not so exciting as in other countries.

So far the campaigns have focused heavily on the respective leaders of the parties with very little substance and policy.

FG Rock Video from Fine Gael on Vimeo.

Above is the lead video for Fine Gael; the party leading the polls. The PEB covers extensively the theme of engagement, change, dynamism and the major problems of the Country. This is a PEB from a party which knows it is in the winning position and is overwhelmingly positive.

The above is from the Irish Labour Party. Traditionally a bit-part player in Irish politics it is has leaped-frogged into second place. A sister party of the Labour Party it plays not on tribal affiliations of Republicanism but on secular management of the Country. Labour is very focused on highlighting the credentials of Eamon Gilmore who is far more Prime Ministerial than the leader of Fine Fail. Could the parties form a co-alition with Eamon being the Prime Minister?

This is from the current governing party, Fianna Fail, which has gone through what can only be described as a John Major 'bastards' moment, conjoined with the EMU crisis, all in 6 months. They are about to be decimated. Conversely they know it. Given they are the Party of government introducing the leader at this stage of the campaign highlights a fundamental problem.

Interesting to hear that 'he will fight to win' with 'a strong sense of values.'

And from the minority parties

Very upbeat party election broadcast from the Greens. Focus on green jobs rather than the economy. Not really a platform for government.