Australia Votes

Some choice cuts from the Australian Election...

The election is apparently too close to call with the New Labor Party under Welsh-born Julia Gillard v London-born, Tony Abbott.

Tony Abbott is standing for the Liberal Party. Not lost is the irony that in Australia this is actually the Conservative Party equivalent. It is all in the name...

The Liberal Party is also in coalition with the Australian Nationals, who are the equivalent in lunacy of the Scottish & Welsh Nationalists.

The only other major party is the Australian Green Party who occupy the ground to the left of Labor. They are widely predicted to support Labor in a coalition if they do well.

Here are some choice cuts: Firstly the

Liberal Party:

Personal attacks from the Liberal Party... backstabber, harsh words. Designed for cinema or quick TV adverts. Short, sharp, snappy...

Comedy capers. South Park-esque and is actually an official PEB. Happy bunch those Liberal activists. This PEB was designed for the internet... its a viral attack add.

Is this supposed be a Labor voter down-under? Apparently this man is a pop star! Are the Liberals trying to portray Angry Andersen as a key switcher? Something of the 'Joe the Plumber' about him...

Labor Party

Personal attack. Labor strategy is character attack; similar to the anti Michael Howard approach in 2005. Abbott was a former Liberal Minister who cut health, similar to Howard who cut Police. This add is interesting as the presentation of cuts is likely to feature in future Labour Party PEBs in the UK. Expect similar to this in future elections for UK.

Looks like the economy, schools and immigration are the issues. Wow, are we talking policy. This PEB has the hint of 'governing party' about it. This PEB was released when Labor was initially in the lead.

Typical Labor Attack add more recent. Policy substance. Note the Forward not Back symbolism. Looks like they have taken some lessons from 2005 in UK.

Australia Future not Back. Similar to the UK Election in 2005 where its a choice between an old Liberal figure with a dated ideology and a forward future with Labor. Clear juxtapose; forward not back.